What if one simple conversation could bring peace of mind?

That conversation is the one we put off, the one that feels too overwhelming to start. The uncertainty of how to begin often keeps us silent.

Informed Choices is here to help. We offer gentle guidance and practical steps to help you start that conversation, finding honor and respect in life's most mysterious transition.

Your Support System

End-of-life is a unique and personal journey but the transition doesn't have to be overwhelming.

Our mission at Informed Choices is to create a space for you to truly be in the moment, empowering you to make clear choices.

Emotional Holding

A calming presence during moments of fear, grief, and uncertainty

Whether you're preparing for what's next or in the midst of it all, I hold space for your emotions, helping you process, breathe, and feel-supported, without needing to carry it alone.

Planning & Logistics

Practical support so you can focus on what matters most

From advance care planning to coordinating final wishes, I help bring order to the chaos, ensuring your loved one's values and voice are honored in every decision.

Legacy & Reflection

Creating meaningful closure through stories and connection

Together, we gather memories, create meaningful ceremonies, and support heartfelt conversations. The result is a story that will inspire for generations.

We are currently facing an Elder Care Crisis in the United States and around the world - the mainstream healthcare system is struggling to handle the increased demand of this. Recently released Medicare data revealed that a Hospice worker is only in the home of a patient for 30 minutes per day on average… but the end of life is 24/7. As a result, family members of dying patients are being thrown into caregiver roles with no prior experience or adequate training. There has never been a greater need than right now for more support in this vital area of care, which is what gave birth to the Death Doula Movement.

Our Packages & Services

Whether you’re preparing in advance or navigating the final days, you deserve compassionate support tailored to your family’s needs. Jessica offers a range of services that honor both the emotional and practical aspects of this sacred transition.

Death Wellness Services: Honoring the Full Cycle of Life

Our services are dedicated to understanding the delicate natural cycle between birth and death. We fill the space between medical and family care by providing compassionate support. Through education and advocacy, we provide suggestions for comfort and support creating a safe and healing environment.

Our Areas of Support:

  • Elder Care Doula – Provides bedside emotional and spiritual support when time is short and emotions are high. It's ideal for urgent situations or active transitions, helping to ensure a calm and dignified experience.

  • End-of-Life Doula – We guide and educate individuals and families on what to expect and how to offer loving care. Our goal is to empower you with the knowledge and tools needed to navigate the end-of-life process.

  • Grief Doula – Our grief support is a compassionate and steady presence to help loved ones begin processing their emotions. We offer a safe space to navigate the complexities of loss and start the journey of healing.

Best for: Final days/hours, sudden transitions, hospice accompaniment

Available on short notice – Contact for immediate support.

Family Planning & Legacy Support

For families preparing thoughtfully and meaningfully before the end. Guidance in completing the specialized legal documents in Wisconsin and many other states giving you a way to control exactly how you want to be treated and protecting your loves ones by removing the guesswork of difficult choices.

Includes:

  • Guidance completing DNRs, and other specialized documents

  • Support with legacy projects (life stories, values, traditions)

  • Referrals to trusted legal, hospice, and estate professionals

  • Long-term care and end-of-life planning coordination

  • Family conversation facilitation to ease conflict, increase clarity

Best for: Early to mid-stage planning, families seeking meaningful closure.

Celebration & Remembrance

This service focuses on honoring a life defined by love and celebrating an individual's unique story and wisdom. We offer a range of services to support you and your family through this journey. We offer support with funeral planning and writing eulogies and obituaries. We ensure preplanning and then one year later, we help you carry out a special celebration in honor of the loved ones wishes to remember the lasting impact of their life and support surrounding loved ones.

Includes

  • Funeral planning assistance to reflect and align your loved one’s values

  • Eulogy and obituary writing support

  • One-year life celebration facilitation to reflect, remember, and honor the ongoing impact of their life

Best for: Families who want support expressing, celebrating, and remembering

Echoes of Meaningful Care

Jessica created a safe, comfortable space that enabled me to open up...

"During the time I spent with Jessica, she asked provoking questions and created a safe, comfortable space that enabled me to open up and explore my thoughts and feelings with profound insight. Jessica demonstrates a keen sense of listening ability which was very important to me. She provided feedback that was very helpful. Her empathetic nature made me feel that she cared. Her patience was important in maintaining effective connection and communication throughout the session.  I look forward to our continued relationship and would recommend Jessica to anyone. "

- Sonya Alpough

Her support and ideas have been a true blessing...

"Jessica is a wonderful companion who brings a sense of calm and an open heart to my loved one. Her support and ideas have been a true blessing, and our family is so appreciative of the joy she brings."

- A Loved One's Family Member

How the Process Works

Every Journey is different, but you don't have to walk it alone. Here's how we begin, together.

Connect

Start with a gentle conversation

We'll schedule a no-pressure phone call so I can learn about your needs and what support would feel most helpful. You can ask questions, share your concerns, and see if working together feels aligned.

Plan

Create a personalized path forward

Based on your goals, I'll guide you through options for emotional, practical, and legacy support. Together, we'll design a plan that honors your loved one's wishes and meets your family's needs.

Walk Together

Receive steady support through every step

I'll be by your side throughout the journey, offering guidance, holding space, helping with transitions and ensuring you never feel like you're navigating this alone. Together, we walk this path with presence, compassion, and care.

Imagine standing at the crossroads of life's most profound journey, where every moment carries the weight of memory, love, and legacy.

What if navigating the end-of-life could be a sacred, healing experience instead of a source of fear and uncertainty?

Reduce Caregiver Stress by up to 75%

Without Feeling Overwhelmed or Alone

  • Death does not have to be a medical experience

  • History shows us traditions involving the entire family can help provide comfort and closure

  • Proven to positively affect Mental Health for generations by honoring traditions and cultural values

In Unity: Discussing wishes together can alleviate burdens. It's common to not want to burden family, although last wishes are not being shared, creating difficult times for loved ones left to handle your affairs.

Let us help you facilitate these important conversations!

Introducing the Sacred Passage Framework

A holistic, heart-centered approach to end-of-life planning that transforms a difficult process into a meaningful, compassionate journey of connection and clarity.


Most families approach end-of-life planning with fear, avoidance, and fragmentation. Without intentional guidance, critical conversations go unspoken, important wishes remain unheard, and families are left with unresolved emotions and potential conflicts that can haunt them for years to come.

This isn't just about completing paperwork, it's about creating a bridge of understanding, healing, and love. At Informed Choices, we recognize that every life is a unique story waiting to be honored, every family has deep connections waiting to be strengthened, and every final journey deserves profound respect and compassionate support.

Unlike traditional services that treat end-of-life as a clinical checklist, this approach sees it as a deeply personal, spiritual transition. We don't just file documents; we create sacred spaces for reflection, healing, and meaningful connection.

You might be thinking, "This sounds overwhelming" or "I'm not ready to have these conversations." But here's the truth: avoiding these discussions doesn't make them less important, it only increases the emotional burden on your loved ones. Informed Choices meets you exactly where you are, offering gentle guidance, being present and offering reassurance through our proven Sacred Passage Framework.

In the next moments, you'll discover how the Sacred Passage Framework can transform your approach to end-of-life planning, turning what seems like an impossible conversation into a profound opportunity for connection, peace, and legacy.

Why This Matters

The statistics are clear:

  • 90% of people say talking about their end-of-life care is important

  • Only 27% have done it

  • 82% say they want their wishes in writing, but just 23% have followed through

By taking action, you’re ensuring your wishes are not only heard but honored. You’re providing your loved ones with clarity instead of uncertainty. And most importantly, you’re choosing to navigate this journey on your own terms.


I see you. I see your courage and your desire to take responsibility for this important transition. Together, we can turn fear into empowerment and uncertainty into peace. Let’s make this journey one of clarity, dignity, and love—because you and your family deserve it.

The Sacred Passage Framework

A gentle and intuitive process that walks you step-by-step through the conversations, decisions, and rituals that bring peace, dignity, and connection to life’s most sacred transitions. Through this unique blend of heart-centered support and grounded planning, we help you and your loved ones move forward with confidence, presence, and grace.

Step 1: Clarity and Self-Discovery

Finding your Voice, Uncovering your Values

The first step is to pause, breathe, and reflect on what matters most. We’ll begin with open, heartfelt conversations to explore your values, beliefs, and what “quality of life” means to you. By identifying your end-of-life goals and addressing fears or uncertainties, we’ll bring clarity to your vision.

The Challenge: Many people feel stuck, afraid to start these conversations. They’re burdened by questions like, “What’s the right choice?” or “How do I bring this up with my family?” This step gives you the space and support to uncover your truth.

The Outcome: You gain a sense of self-awareness and responsibility, activating your ability to approach this process with confidence and authenticity.

Step 2: Planning and Alignment

Turning your Vision into Action

With a clear understanding of your wishes, we’ll create a personalized plan that addresses every detail—from advanced directives and living wills to comfort measures and after-death care. Together, we’ll align your decisions with your values, giving you and your loved ones the gift of preparation and peace.


The Challenge: Only 23% of people put their end-of-life wishes in writing, and even fewer make them accessible to their families. Lack of communication creates confusion and stress during an already emotional time.


The Outcome: You leave with an actionable plan that ensures your autonomy is respected and your family is supported. Knowing that every detail is thoughtfully prepared brings a profound sense of relief.

Step 3: Advocacy and Support

Empowering your Voice and Guiding your Care

This is where your wishes come to life. As your advocate, I’ll ensure your voice is heard—whether that’s communicating with family, coordinating with medical teams, or offering emotional support. I’ll stand by you, providing non-medical guidance and comfort to both you and your loved ones before, during, and after death.


The Challenge: Families often struggle to navigate the complexities of end-of-life care, from medical jargon to emotional misunderstandings. Having someone to guide and advocate for you can be transformative.


The Outcome: You experience a seamless, supported journey where your wishes are honored and your family feels cared for, reducing stress and uncertainty during this critical time.

Step 4: Education and Empowerment

Expanding awareness, inspiring action

Many of us hesitate to talk about death, but knowledge is the key to empowerment. Through education on end-of-life options, grief processes, and advanced care planning, I help you and your family make informed decisions.


The Challenge: Most people agree that planning is important, yet few take action, often leaving their families unprepared. By educating yourself, you’re giving them a priceless gift.


The Outcome: You gain the tools to communicate openly with your loved ones, fostering understanding and reducing the burden of tough decisions.

Step 5: Legacy and Closure

Honoring the Journey, Celebrating a Life

This final step brings everything together. We’ll focus on creating meaningful moments, whether that’s capturing your legacy through letters or memory projects, or simply ensuring a peaceful, supported transition. Post-death, I’ll be there for your family to provide comfort and guidance through their grief.


The Challenge: Without closure, families often feel unresolved pain or uncertainty. By addressing this ahead of time, we bring peace to everyone involved.


The Outcome: Your journey is honored in a way that reflects your life, values, and relationships. Your loved ones feel supported, connected, and able to heal.

Our Community Stories

"We push it away. We procrastinate. Death is something that happens to other people, or else to us in a future so distant it's the same thing as "never." We prioritize all the things that matter the least at the expense of those that matter most."

- Alua Arthur, Briefly Perfectly Human: Making an Authentic Life by Getting Real About the End

"What I’ve seen in the last several years is that end-of-life doulas are not going away and are offering a wide variety of different services beyond the regularly-utilized volunteers. The biggest advantage of hiring a doula to come in is having that continuity of care and consistent support for the family – that’s something that can be missing when you have staff shortages."

- Joan Bretthauer, president emeritus, Gateway End-of-Life Coalition

“When the unexpected comes in to rob us of something we treasure, it can also bring about incredible opportunity. Just like death itself.”

- Alua Arthur, Briefly Perfectly Human: Making an Authentic Life by Getting Real About the End

Meet Jessica & Informed Choices

At Informed Choices, Jessica brings a grounded yet soulful approach to end-of-life care, creating space for dignity, connection, and deep emotional healing. Her work gently bridges the spiritual and the practical, offering compassionate guidance when it’s needed most.

Certified Death Doula and Transformational Soul Coach

Offers emotional, spiritual, and logistical support for end-of-life journeys

Helps individuals and families find clarity, peace, and meaning

Creates a safe space for legacy building, reflection, and inner truth

Passionate about shifting how we relate to death, from fear to love and presence

Because honoring your life means honoring your death—and every moment in between.

At Informed Choices (est. 2022), we believe that end-of-life care is not just about planning, it’s about connection, clarity, and honoring what truly matters. Founded by Jessica, a Certified Death Doula and Transformational Soul Coach, this work is rooted in the belief that even in life’s most difficult moments, there is space for grace, reflection, and healing.

Jessica’s journey began with personal experiences that shaped her view of death not as something to fear, but as a natural part of life to be met with presence and purpose. From early lessons in private school to soul-stirring visits to nursing homes, each experience shaped a strong understanding of life's purpose. These moments weren't just observations, they ignited a deep passion to share hope, dignity and wisdom in ways that would have a sustainable positive impact, ultimately cultivating death wellness for generations.

Through Informed Choices, Jessica offers heart-centered support to individuals and families facing the unknown. For those preparing in advance, caring for a loved one, or navigating grief, we offer an approach that blends spiritual guidance and practical planning. This gently guides you back to yourself, helping you avoid the isolation often accompanying loss.


With the Sacred Passage Framework as the foundation, Jessica walks alongside her clients with empathy and a nurturing presence, helping you express your truth, document your wishes, and find meaning in the journey. Her mission is to make conversations around death feel natural, uplifting and even beautiful because your story, your legacy, and your peace of mind deserve to be honored.

Whether you’re exploring your own path, supporting a friend, or preparing for the future, Jessica is here to remind you that this process isn’t just about planning, it’s about love in action. And you don’t have to walk it alone.


If these last few moments of discovering our page hold a value in your heart, it may be the gentle nudge you've been waiting for.

FAQs

Answers to Your Questions about our Support and Services

What is a Doula Care Consultant, and how can you help me?

A Doula Care Consultant is a trained professional who guides individuals and families through Advanced Care Planning, end-of-life decision-making, and meaningful conversations about care preferences. I help ensure your wishes are clearly documented, your loved ones feel supported, and your journey is approached with peace and confidence.

Do you only work with individuals, or can you help entire families?

I work with both! Whether you need one-on-one guidance for your own planning or family mediation to align loved ones on care decisions, I provide the tools and support needed to make the process smooth, clear, and stress-free.

How do I get started, and what does working with you look like?

Getting started is easy! We’ll begin with a free consultation to understand your needs, discuss where you are in the planning process, and create a roadmap tailored to you. My support can be as simple as guiding a single conversation or as comprehensive as walking with you through the entire journey.

How does pricing work, and what can I expect?

We understand that end-of-life support is deeply personal and often emotional, which is why our pricing is designed to reflect both the value of this sacred work and the unique needs of each family.

- We offer customizable options for doula services, care consulting, and grief support.

- Services are billed fairly and transparently, with no surprise fees or pressure.

We don’t believe in price gouging. We believe in accessibility, integrity, and care, because everyone deserves support at life’s most tender moments.

We invite you to book a free consultation so we can explore what feels most aligned for your journey.

How is a Doula Care Consultant different from hospice or medical providers?

While hospice and medical teams focus on physical care, a Doula Care Consultant provides emotional, spiritual, and logistical support to ensure your personal wishes, values, and legacy are honored. I work alongside your medical team, offering non-medical guidance to help you and your family navigate the journey with clarity and ease.

When is the right time to start Advanced Care Planning?

The best time to plan is before a crisis happens—whether you’re currently caring for a loved one, facing a diagnosis, or simply want to ensure your wishes are documented. Starting early allows for calm, thoughtful decisions, reducing stress and uncertainty for you and your family later.

What if my family avoids talking about death?

This is common, and I specialize in making these conversations gentle, supportive, and empowering rather than overwhelming. I help families navigate discussions with compassion and understanding, so everyone feels heard and prepared without fear or conflict.