Some conversations don't begin with knowing what to say.

They begin by deciding to show up.

We believe that planning now, creates a clear and meaningful path forward.

This work asked something of me before I ever considered offering it to anyone else. It asked me to sit with my own reflection without flinching, this is not textbook, and that knowing is what I bring to every person I accompany.

Informed Choices Doula begins with knowing there is particular kind of relief that happens when nothing is left unsaid. We welcome and support that being fluent in what you do & do not want lifts the weight of every conversation to follow.

This is not a difficult conversation, It is an honest one.

There is no shortage of information out there showing

death has become something of a wellness trend.

Packaged for a culture that doesn't know what to do with it.

Our work focuses beyond the space around dying.

A Sacred Death Care Doula understands what lies beneath it all. Sacred Deathcare honors dying by making it honest, by tending to everything that lives within it. It recognizes that within every death is a whole life, longing for permission to exist fully. In this space, nothing is masked or rushed; everything is accepted just as it is.

You will find more often than you expect that life offers exactly the right moment when this conversation belongs and You will recognize the moments to consider the scenarios here:

Acknowledging you are the caregiver or that one day you will need one may feel heavy. It is heavy because it matters. Together we slow down to ask the questions that matter and educate for these respected roles.

A simple yet clear confident Family Emergency Plan, can reduce unnecessary stress and emotional unrest that comes with any emergency.

Its about meeting moments with intention rather than scrambling.You took the time. You made it clear.

Your Support System

We believe that planning now, creates a clear and meaningful path forward.

By the time we complete our work together, you’ll have clear plans in place, key decisions documented, your wishes understood, paperwork in order, and a thoughtful clear roadmap for your loved ones.

Attuning the Heart

A Calm Companion

Foundations

Practical Support

Legacy & Reflection

Soul Meaning

How the Process Works

Here's how we begin, together:

Connect: Start with a conversation

Initial call | $25 30-minute

This includes a 30-minute consultation to review your personalized support needs. We identify where you are and level of support. We will then schedule a $0 60-minute follow-up.

Define Our Support

Create the Path | $0 60-minute follow-up.

Together, we identify the services that align with the impact you want to make in this process.

Connect the Conversation

Receive steady support

We meet in person with a shared commitment. Together, we bring personal meaning to each decision.

Our Areas of Support

At Informed Choices We serve to bring all the moving parts together.

Below, you will gain a better understanding of our areas of support.

Our goal is to help you make informed choices while maintaining your privacy, independence, and self‑determination through every stage.

Your Companion

Elder Companion services are offered to those living with the reality of aging, or simply recognizing that the chapter ahead deserves more honest preparation and personal support than most people think to ask for.

You’ll have the unique benefit of a trained soul coach by your side, who understands those deeper conversations. Turning potentially heavy moments into a soft space where emotional triggers can finally rest.

We offer support when adjusting to life after the loss of a long‑time companion. Many people experience disorientation, when familiar routines and shared independence change, this is companionship offered at your pace.

This work is about someone in your corner. It acknowledges the wisdom, memories, and relationships that continue as you stay connected to the meaning in your days, even as circumstances shift.

Your Personal Advocate

A Doula Guide support can begin at any stage, whenever awareness and reflection of death start to unfold.

This care meets you at the mystery of loss, the opportunity to support others, and even the passing of our pets, offering comfort, understanding, in times that may feel uncertain.

When the time arrives, we have taken up training and have the experience to be with you making sense of medical teams as well as life changes.

  • Guidance Through Every Stage - We offer the companionship that is required when life begins to ask the questions most are not ready to hear. We help present your honesty as new considerations need to be addressed to your personal care team.

  • Being there for you - At the bedside, the focus is on peace and presence, helping you and your loved ones communicate, ease emotional weight, and rest into what truly matters. With our companionship, you are supported to process in your own way.

Your Health and Belongings

As a Care Consultant serving in Wisconsin, we provide professional guidance in your Ethical Will and Advanced Care Planning. We help you understand and complete state‑approved forms such as the Living Will and Power of Attorney for Health Care, ensuring your preferences are clearly documented and accessible.

We offer assistance in organizing important personal information, creating , and preparing you to work with your attorney in developing your Financial Will. This proactive support protects your wishes and eases the burden for the days it matters most.

Since the average estate closing process can span 18 months to two years, we help minimize that timeline by bringing order to the overwhelming volume of paperwork.

We invite you to consider funeral documentation and final estate closing requirements long before they are needed. By organizing essential paperwork, you ensure your loved ones are not burdened by administrative stress during their time of grief.

Resilience of the Family

A Trusted Path for Families

Moving Through New Chapters

Change asks something of us, something deep and human.

It rearranges the landscape of our families and our hearts.

In a culture eager for quick recovery, we choose a slower, more faithful way.

Our work respects the truth that grief is part of what it means to live.

Together, we turn grief into manageable steps and love into lasting remembrance.

Package Overview

In this next section you will gain a better understanding within scenarios.

We understand that no two scenarios are the same and we are prepared to tailor support to match as your personal story unfolds. Our services are for those who want to feel confident that they've supported this process in a positive well informed framework. This is to give you an idea of what a personal package could look like and will be presented on our follow-up call.

Home & Companion

The Situation: You are starting to notice that your home feels a bit too large to manage alone, or perhaps you want to start clearing your space and gifting keepsakes while you have the energy, or you would like to begin documenting your life stories as you have time to enjoy this process. This is a time when you are not in a crisis, but you want a partner to help you navigate what comes next on your own terms.

Provides 20 hours | $400

  • Session 1: The Home Safety We may begin with a two-hour home gathering. We will identify and coordinate the best options to ensure you and your care team are settled in to your choice to remain in your home comfortably.

  • Sessions 2–4: Establishing Your Routine The remaining three sessions are designed to help you settle into a new, supportive routine with a companion by your side. Whether we are organizing your space or coordinating for other personal options, these visits build a bond of trust to share with your personal care team while you are leading the way.

  • Another valuable use of this companion: Available for the transition to care facilities, or times of change when anxiety spikes in diagnosis progressions or medical recoveries when times are uncertain, including when staff are busy and family is burdened with employment.

Advocacy & Support

The Situation: A recent diagnosis has left your family feeling scattered and overwhelmed. Family members disagree on the next steps, and the staff work of caregiving is overshadowing your quality time together. You feel you just wish you had someone who could ease the overwhelm of decisions to be made.

Provides 20 hours | $400

  • Alignment: We begin with preparing to bring everyone you chose to be involved in supporting your decisions into a supportive conversation. We are trained to act as a neutral party with understanding that each voice is an important part of difficult conversations.

  • Advocacy & Education: As the eyes and ears at the bedside, We help you through subtle changes, guide you through communication with medical and hospice teams. Often, the amount of information and the medical jargon can feel uncomfortable, we support you in knowing that you are understanding and providing or receiving quality care.

Care Consultant Organization

The Situation: You’ve seen other families struggle through the public probate process or fight over decisions because nothing was in writing.

Instead of yes/no checkboxes, we uncover the meaning and why behind every choice, knowing that the legal defaults of not having a plan or a clear why are important

Only about 30% of Wisconsin residents complete advance care planning with most saying the topic feels too heavy. Our process weaves that reality to make it approachable for everyone.

We pause with you and help you continue to complete the process.

Delivers a reliable, time-tested framework trusted nationwide.

We recommend a 90-minute initial session, then giving you one week to reflect and refine your decisions. The following week, we'll schedule a 60-minute follow-up to ensure you're fully prepared for signing and witnessing.

Provides Package | $100

  • Ongoing Partnership: A companion to answer questions, facilitate difficult decisions, and verify that your plan is secure after any changes.

  • Power of Attorney for Health Care: Maintain your authority while having a personally chosen voice.

    This does not replace your voice. Our work facilitates your planning process.

    I commit to compassionate facilitation - You commit to honest reflection.
    I am not a lawyer or medical professional. This is educational support and facilitation, not legal or medical advice.

Praise for Meaningful Care

Jessica created a safe, comfortable space that enabled me to open up...

"During the time I spent with Jessica, she asked provoking questions and created a comfortable space that enabled me to open up and explore my thoughts. Jessica demonstrates a keen sense of listening ability which was very important. She provided feedback that was very helpful. Her empathetic nature made me feel that she cared. Her patience was important in maintaining connection throughout our time.  I look forward to our continued communication and would recommend Jessica to anyone. "

- Sonya Alpough

Her support and ideas have been a true blessing...

"Jessica is a wonderful companion who brings a sense of calm and an open heart to my loved one. Her understanding, support and ideas have been a true blessing. Our family is so appreciative of the joy she brings."

- A Clients Family Member & CareTaker

Reduce Caregiver Stress by up to 75%

Without Feeling Overwhelmed or Alone

  • Death does not have to be a medical experience

  • History shows us traditions involving the entire family can help provide comfort and closure

  • Proven to positively affect Mental Health for generations by honoring traditions and cultural values

In Unity: Discussing wishes together can alleviate burdens. It's common to not want to burden family, although last wishes are not being shared, creating difficult times for loved ones left to handle your affairs.

Let us help you facilitate these important conversations!

Introducing the Sacred Passage Framework

A holistic, heart-centered approach to end-of-life planning that transforms a difficult process into a meaningful, compassionate journey of connection and clarity.


Most families approach end-of-life planning with fear, avoidance, and fragmentation. Without intentional guidance, critical conversations go unspoken, important wishes remain unheard, and families are left with unresolved emotions and potential conflicts that can haunt them for years to come.

This isn't just about completing paperwork, it's about creating a bridge of understanding, healing, and love. At Informed Choices, we recognize that every life is a unique story waiting to be honored, every family has deep connections waiting to be strengthened, and every final journey deserves profound respect and compassionate support.

Unlike traditional services that treat end-of-life as a clinical checklist, this approach sees it as a deeply personal, spiritual transition. We don't just file documents; we create sacred spaces for reflection, healing, and meaningful connection.

You might be thinking, "This sounds overwhelming" or "I'm not ready to have these conversations." But here's the truth: avoiding these discussions doesn't make them less important, it only increases the emotional burden on your loved ones. Informed Choices meets you exactly where you are, offering gentle guidance, being present and offering reassurance through our proven Sacred Passage Framework.

In the next moments, you'll discover how the Sacred Passage Framework can transform your approach to end-of-life planning, turning what seems like an impossible conversation into a profound opportunity for connection, peace, and legacy.

Why This Matters

The statistics are clear:

  • 90% of people say talking about their end-of-life care is important

  • Only 27% have done it

  • 82% say they want their wishes in writing, but just 23% have followed through

By taking action, you’re ensuring your wishes are not only heard but honored. You’re providing your loved ones with clarity instead of uncertainty. And most importantly, you’re choosing to navigate this journey on your own terms.


I see you. I see your courage and your desire to take responsibility for this important transition. Together, we can turn fear into empowerment and uncertainty into peace. Let’s make this journey one of clarity, dignity, and love—because you and your family deserve it.

The Sacred Passage Framework

A gentle and intuitive process that walks you step-by-step through the conversations, decisions, and rituals that bring peace, dignity, and connection to life’s most sacred transitions. Through this unique blend of heart-centered support and grounded planning, we help you and your loved ones move forward with confidence, presence, and grace.

Step 1: Clarity and Self-Discovery

Finding your Voice, Uncovering your Values

The first step is to pause, breathe, and reflect on what matters most. We’ll begin with open, heartfelt conversations to explore your values, beliefs, and what “quality of life” means to you. By identifying your end-of-life goals and addressing fears or uncertainties, we’ll bring clarity to your vision.

The Challenge: Many people feel stuck, afraid to start these conversations. They’re burdened by questions like, “What’s the right choice?” or “How do I bring this up with my family?” This step gives you the space and support to uncover your truth.

The Outcome: You gain a sense of self-awareness and responsibility, activating your ability to approach this process with confidence and authenticity.

Step 2: Planning and Alignment

Turning your Vision into Action

With a clear understanding of your wishes, we’ll create a personalized plan that addresses every detail—from advanced directives and living wills to comfort measures and after-death care. Together, we’ll align your decisions with your values, giving you and your loved ones the gift of preparation and peace.


The Challenge: Only 23% of people put their end-of-life wishes in writing, and even fewer make them accessible to their families. Lack of communication creates confusion and stress during an already emotional time.


The Outcome: You leave with an actionable plan that ensures your autonomy is respected and your family is supported. Knowing that every detail is thoughtfully prepared brings a profound sense of relief.

Step 3: Advocacy and Support

Empowering your Voice and Guiding your Care

This is where your wishes come to life. As your advocate, I’ll ensure your voice is heard—whether that’s communicating with family, coordinating with medical teams, or offering emotional support. I’ll stand by you, providing non-medical guidance and comfort to both you and your loved ones before, during, and after death.


The Challenge: Families often struggle to navigate the complexities of end-of-life care, from medical jargon to emotional misunderstandings. Having someone to guide and advocate for you can be transformative.


The Outcome: You experience a seamless, supported journey where your wishes are honored and your family feels cared for, reducing stress and uncertainty during this critical time.

Step 4: Education and Empowerment

Expanding awareness, inspiring action

Many of us hesitate to talk about death, but knowledge is the key to empowerment. Through education on end-of-life options, grief processes, and advanced care planning, I help you and your family make informed decisions.


The Challenge: Most people agree that planning is important, yet few take action, often leaving their families unprepared. By educating yourself, you’re giving them a priceless gift.


The Outcome: You gain the tools to communicate openly with your loved ones, fostering understanding and reducing the burden of tough decisions.

Step 5: Legacy and Closure

Honoring the Journey, Celebrating a Life

This final step brings everything together. We’ll focus on creating meaningful moments, whether that’s capturing your legacy through letters or memory projects, or simply ensuring a peaceful, supported transition. Post-death, I’ll be there for your family to provide comfort and guidance through their grief.


The Challenge: Without closure, families often feel unresolved pain or uncertainty. By addressing this ahead of time, we bring peace to everyone involved.


The Outcome: Your journey is honored in a way that reflects your life, values, and relationships. Your loved ones feel supported, connected, and able to heal.

Our Community Insights

"We push it away. We prioritize all the things that matter the least at the expense of those that matter most." Death is something that happens to other people, or else to us in a future so distant it's the same thing as "never."

- Alua Arthur

Briefly Perfectly Human: Making an Authentic Life by Getting Real About the End

"What I’ve seen in the last several years is that end-of-life doulas are not going away and are offering a wide variety of different services.

The biggest advantage of hiring a doula to come in is having that continuity of care and consistent support for the family –that’s something that can be missing when you have staff shortages."

- Joan Bretthauer, President Gateway End-of-Life Coalition

“Given that dementia, including Alzheimer's disease, is a leading cause of disability and death in the U.S., with over 7 million older adults currently affected, planning for end-of-life care is more critical than ever.”

- Alzheimer's Disease Facts and Figures Alzheimer's Association alz.org

Meet Jessica!

Founder of Informed Choices Doula

Jessica came to this work because she lived it first. Through her own significant transitions and the professional path that followed, she understood something that most systems miss entirely, that the moments asking the most of us are also the ones most deserving of honest, unhurried, and deeply personal support.


Her work exists for the person who senses there is a more intentional way to meet what is coming whether that is a life chapter asking something new, or the practical and personal realities that every life eventually reaches. She brings the same grounded, honest presence to both because in her experience, the willingness to meet your life honestly is the most courageous and most necessary thing a person can do.

Because honoring your life means honoring your death and every moment in between.

At Informed Choices (est. 2022), we believe that end-of-life care is not just about planning, it’s about connection, clarity, and honoring what truly matters. Founded by Jessica, a Certified Death Doula and Transformational Soul Coach, this work is rooted in the belief that even in life’s most difficult moments, there is space for grace, reflection, and healing.

Jessica’s journey began with personal experiences that shaped her view of death not as something to fear, but as a natural part of life to be met with presence and purpose. From early lessons in private school to soul-stirring visits to nursing homes, each experience shaped a strong understanding of life's purpose. These moments weren't just observations, they ignited a deep passion to share hope, dignity and wisdom in ways that would have a sustainable positive impact, ultimately cultivating death wellness for generations.

Through Informed Choices, Jessica offers heart-centered support to individuals and families facing the unknown. For those preparing in advance, caring for a loved one, or navigating grief, we offer an approach that blends spiritual guidance and practical planning. This gently guides you back to yourself, helping you avoid the isolation often accompanying loss.


With the Sacred Passage Framework as the foundation, Jessica walks alongside her clients with empathy and a nurturing presence, helping you express your truth, document your wishes, and find meaning in the journey. Her mission is to make conversations around death feel natural, uplifting and even beautiful because your story, your legacy, and your peace of mind deserve to be honored.

Whether you’re exploring your own path, supporting a friend, or preparing for the future, Jessica is here to remind you that this process isn’t just about planning, it’s about love in action. And you don’t have to walk it alone.


If these last few moments of discovering our page hold a value in your heart, it may be the gentle nudge you've been waiting for.